What the heck is going on with The Academy?! They've lost all sense of direction. With the live broadcast of the Academy Awards Ceremony losing viewers consistently year after year, The Academy has started to freak out and lose their minds. Instead of making smart choices to redevelop what the awards mean, who they're (really) for, and why they (still) matter, they've gone entirely the other way - chasing popularity and desperately trying to figure out how to remain hip and valuable to younger generations. In doing so, they've started to sacrifice everything they stand for, including bringing extra attention to the craftspeople who are also a key part of movie-making and are often forgotten or ignored by most audiences. I adore the Academy Awards, I always have and always will, because they're an iconic institute that has always been about quality and professionalism. But this obsession with popularity and ratings is utterly pathetic and I'm so tired of it. ›››
Continue Reading Editorial: The Academy's Obsession with Popularity is Utterly Pathetic
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