Netflix Doc 'White Hot: The Rise & Fall of Abercrombie & Fitch' Trailer

White Hot: The Rise & Fall of Abercrombie & Fitch Trailer

"We go after the cool kids." Netflix has revealed an official trailer for a documentary titled White Hot: The Rise & Fall of Abercrombie & Fitch, the latest work from acclaimed documentary filmmaker Alison Klayman (11/8/16, Take Your Pills, The Brink, and HBO's Jagged recently). As the title indicates, this film is about that "super hot" clothing brand called Abercrombie & Fitch. There have been tons of these "rise & fall" films and series recently, trying to understand what happened with so many companies. "All the cool kids were wearing it." This documentary explores A&F's pop culture reign in the late '90s and early 2000s and how it thrived on exclusion. It is interesting to look back and understand what exactly they were doing that was so bad, when at the time it all just seemed so "cool" and not many people questioned it (or if they did, they were ignored). But let's be honest - they always sucked. "There's a reason people liked that brand." ›››

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