"As long as the heart is longing, it will start desperately for love…" He hasn't made a new film since 2013 (The Grandmaster), but Wong Kar Wai is still working his magic. The beloved filmmaker was recruited by Mercedes Benz China for a new advertising campaign that just launched with a six-minute short film. The new campaign seems to be called "Heart's Direction", launched to celebrate the Chinese Lunar New Year. "On the way to find 'the heart's direction', Mercedes-Benz is willing to be with you all the way." Even though this is some seriously intense car marketing, it's beautiful and has all the hallmarks of Wong Kar Wai's style - vibrant colors, slow motion, rain-drenched windows. We don't have a connection to or support Mercedes Benz, but can't help sharing this short anyway. It features a few vignettes of various Chinese families driving around in fancy cars. Unfortunately there's no subtitles (yet) - but you don't need any to enjoy this anyway. ›››
Continue Reading Watch: Wong Kar-Wai's Mercedes Benz China New Year Short Film
from FirstShowing.net https://ift.tt/36RD1jW
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