"You ever seen dirt shaped into works of art." This is a killer ad. One of the best commercials of the year, which is why I'm featuring it. Technically it is a short film, but it's made to sell an item – a mountain bike – which also technically makes it an ad. But it's an awesome ad. The Perfect Lap is a promo film directed by Ian Schiller and Dustin Cook of the agency Sabertooth Pictures. It's made for the bike company Specialized to introduce a rad new mountain bike called the Stumpjumper EVO - the 2021 model. It is a special bike designed for fast trail rides and forest tracks specifically. The short's faux-narrative involves two mountain bike pros – Matty Miles & Matt Hunter – and their photographer each discussing their experience riding the "perfect lap" on a golden sunset ride one day, and how it was so perfect that one of them just disappeared forever. He's found again in the year 2063 and interviewed about this glorious day. Above all, the execution here is perfect - every single shot, the comedy, the music, the goofy performances. Everything is just perfect. ›››
Continue Reading Watch: Awesome Mountain Bike Advertising Short 'The Perfect Lap'
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